01 — You Are Your Brand

That’s right, it’s not just what you do, but who you are that matters. Conveying who you are to customers in your messaging is one of most important things to focus on. Being authentic is so important to help people connect with you.

02 — Your Message Matters

Once you know who you are, you have to decide what you want to say and convey to your customers. A consistent authentic message helps people know what to expect and trust you.

03 — Establish a Look

Along with a consistent message, a well designed logo and brand colors make your brand recognizable. From the font, to colors to your overall aesthetic, customers will be able to identify your brand!

04 — Be Where Your Customers Are

Once you have figured out who you are and what you want to put out into the world, you have to figure out where your people are! Your brand and services won’t be for everyone and that is ok. Spending time discovering where your customers are spending their time online and in their community is crucial to help you connect with them.